Project // JWT Cairo

Brand offering:
With no mortgage concept in Egypt, Al Bourouj is making the first 14 years installment plan ever happened in the market.

Insight:
People scarify a lot when it comes to real estate. They revolve all their lives to get a new home to the extent that they let go all of their other dreams. They may settle for a job they don't like or stuck in greedy payment plan just to make it happen.

Concept:
We've got your back where to live
To let you enjoy living