Brief:
Shell Helix wanted to make a brand copy using the famous Al Ahly club communicating the brand platform "Drive On"

Challenge:
Al Ahly has been leading the football scene for decades, yet, in this specific year, the club wasn't. 

Execution:
We made an emotional copy using the brand platform "Drive On" about how Al Ahly can get up and drive on his journey. We wrote a jingle using the famous tunes of the Al Ahly Ultras to make it relevant to them while putting our brand platform in a football context.