Project // JWT Cairo

Brief:
A brand copy to the Shell Rimula "Who is inside is 1st class" brand platform.

Insight:
Due to their long lonely drives, truck drivers don't communicate with public that much. So they tend to put stickers on the back of their trucks with catch phrases to reflect what they feel.

Execution:
We make a manifesto script only with these catchphrases to reflect how the Outside, the catchphrases on the truck drivers, says a lot about the 1st class driver who is inside.